Previous |  Contents | Next Download the eBook Competing on price is tough when what you’re selling is your time. Your business model is different Visa,MasterCard and Paypal make huge amounts by clipping a tiny percentage off every purchase we make. Lucky them. Microsoft and Adobe make a fortune by charging hundreds for something that costs them less than a dollar to produce. You’re not that lucky. You have to charge hundreds (or thousands) for something that nobody needs, and only a handful of people want. So … what do you do? How much? There are two questions To View More >>

I'm going to be a bit pushy here. Our series on selling albums talks about:  — setting expectations — making it clear you sell them, and why! — making it easy for your clients to buy — not coming across as "pushy or sales-y" etc. I think that's good, sensible stuff — I helped write them, so there's that! — but let's face it, they lack something: ambition. Sales-ambitious or sales-shy? Portrait and wedding photographers come in all shapes and sizes, attitudes and ambitions, but one of the most important things that define them is surely their attitude to To View More >>

Someone asked the other day why some photographers using Print Shop seem to be selling their prints “quite cheaply”. "I can understand that there is potentially volume in art prints that isn't there with portraits. But I still wonder how a client might feel if the price is significantly lower for an art print." I think there are a few questions here — does the difference in price matter? Are people undercharging? — and anyway, how much should you charge? I'll leave the last one for later, but meantime… 1. Why might you need to charge differently for your art versus To View More >>

Queensberry’s wedding of the week features the marriage of Nidhi and Nikhil , with photography by   Jasmin and Matt Photography. We spoke with Jasmin and Matt , who shared a bit about the days below.   “ Nidhi and  Nikhil's three - d ay wedding celebration took place April 2019 at El Dorado Royale and  Generations Riviera Maya resorts in the Riviera Maya, Mexico. It was an incredible experience, one that we'll never forget.” “The festivities kicked off with 200+ guests greeted at the Mehndi welcome party, complete with fire spinners and dancing. Day T To View More >>

We're selling more smaller albums these days, but we're stoked to see people still opting for the big books! Our 18x10 albums allow for lots of images, and high impact story-telling with their radical panoramic pages. And they translate perfectly into copy albums for parents and loved ones too. (If you've included lots of small images we recommend 10in copies for albums of this size.) This 18x10 is by husband and wife team Neil and Katherine of Tandem Photography, Christchurch, New Zealand. Notice how Neil and Katherine have personalised the album for To View More >>

Ever since digital replaced film as the photographers’ tool of choice, there’s been a rapid rise in reported cases of Photographer’s Herd Instinct Disease (PHID). Like other herd behaviors (buffalo grazing, people drinking Kool-Aid®, etc.) the symptoms of PHID include needing to hang out with the rest of the herd, think the same thoughts and do the same things. PHID is viral and highly contagious, and affects wedding and portrait photographers in particular. Although often transmitted through direct photographer-to-photographer contact, recent studies suggest that software To View More >>

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

Our friends in the northern hemisphere may find it hard to imagine the festive season without snow, hot cocoa, and a warm fireplace, but in Auckland, New Zealand, where we're based, Christmas day is more likely to be beach adventures and a barbeque. We spoke to Kate Roberge  about what makes a New Zealand summer, and our unique festive season, so special. And what does she do? She sends us photos with snow in them! Do you have a favourite or secret go-to spot in NZ? Jacks Point definitely. It's right outside of Queenstown, on the east side of the lake. There are about To View More >>

There's no substitute for display samples that your customers can touch and feel, but you can give your clients a wider "trade show experience" in your marketing materials and website with our new stock image downloads. They're free to use anywhere you're selling. Download our PSD layouts, add your own imagery to our layout shots, and you'll have a virtual product complete with your own photography! Maybe you can even help your clients envisage their purchase by using images from their own shoot. It's quick and easy in Photoshop, and we'll To View More >>

Jessica Reeves claims to have been "very average" at school — "never did badly, never did amazingly well". But after two years as a photographer she's come to believe that this is something she can be great at and love at the same time. Ideal foundations on which to build a career! The biggest lesson she's learned is very simple: make friends. "Running your own business can be pretty lonely, especially at the beginning when you feel you are running along with a blindfold on. Making friends with other photographers, or others in the industry, takes a huge To View More >>